—Malcolm Gladwell,
The Tipping Point
New Media Strategies
Everything we know about media has changed in the new millennium. Print publications, which were the cornerstone of media circulation for centuries, are starting to die out in the face of the Internet boom. A new generation is opting to get information from their smart phones and laptops instead of reading their local print paper or watching the local news.
In the past five years, social media sites like Facebook and Twitter have gone from upstart trends to essential parts of any business plan.
Press and Promotion specializes in creating dynamic new media campaigns for bands, artists and companies. These emerging communication tools use a different voice than traditional media and have many proprietary functions, so let us help you get started taking advantage of these cost-effective new technologies.
Web Design
We will design and create a clean, functional website at an efficient rate based on the scope and complexity of your business needs. Whether you need a promotional site, a blog or something in between, we can set it up. We're well-versed in the latest web technologies, but we especially love WordPress.
Contact us now to inquire about:
» Setting up your Facebook or Twitter account – The efficient and cost-effective method for keeping your customer base informed about events, promotions and changes in your product. After setting up your account, we can run ongoing campaigns to build your customer base. Get new friends and followers for your company every day within this key demographic by establishing a strong public face with social networking sites.
» Producing viral videos for sites like YouTube – Every day, millions of people watch YouTube videos on their work computers, smart phones and home computers. As cultural phenomena like Keyboard Cat and Nike's Kobe Jumps have proven, viral video campaigns can explode in a matter of days and introduce your company to new segments of fans and potential customers.
» Posting promotion messages for your company online – Many consumers make their decisions based on what their peers have to say in online blogs, message board forums and review sites. We can promote your company through a strategic web campaign to reach people who are already discussing specific topics online.
» Designing, building and launching your integrated website – We can build you a professional custom website that's as simple or extensive as your company needs. This clean, user friendly site is fully integrated with your social media campaign, allowing you to harness the full power of these digital tools.